Supple Tek Industries Private Limited

It is more of an adventure and a journey of innovations that propels Supple Tek Industries to dare breathe a new spirit, a new extravaganza and reach a new range of coveted peaks.
Behind every successful story, there have always been innumerable predicaments, and Supple Tek Industries is no exception. However, by virtue of its consistent hard work and concentration upon the bull’s eye, Supple Tek Industries since its inception, has been a precedent for the counterparts.

Two heads are better than one, and in business, that adage often holds true.
Supple Tek Industries Private Limited is merger of Supple Tek Industries and KS Agro Exports. Supple Tek Industries is the company which backs the rich experience of its parent company, KS Agro Exports – India’s biggest rice exporter and 2 times winner of gold trophy from APEDA. Supple Tek Industries legacies highest quality standards and has inoculated one of the most modernized rice milling unit designed from Satake, Japan which comprises latest worldwide technologies that are certified to meet world class quality standards. We possess State–of–art milling and infrastructural facilities. Our experienced professionals extensively analyze the quality standards and ensure that the finest basmati rice is processed.

Our journey started 4 decades back when it was beyond any ones imagination that the basmati rice sourcing business of Mr. Kawaljit Singh Arora, would reach at such heights in the international rice market as it is today.

The journey initialized with a humble start by Mr. Kawaljit Singh Arora as a rice sourcing agent. Within few years, with his endless hard work and perseverance, he was able to make enormous impression on all key players of Indian rice industry. Mr. Kawaljit Singh Arora soon became one of the leading names involved in the business of high quality Indian basmati rice (raw and parboiled) and paddy.

In the year 2005, adding a “Golden feather in the cap” Mr. Ramneek Singh joined him in the business with a clear vision to take the rice sourcing business to a different league at international level and this proved as a watershed moment in history of the company. In a very short span of time company was able to win confidence of the buyers and the real growth story of the company started.

The endless efforts and innovative ideas of both the director’s has helped them to maintain very high quality standards of basmati rice in the Indian rice industry, which was appreciated by their buyers and this took their business to newer heights in the international market. With aid of its quality inspection team which includes highly qualified staff, best in industry quality inspectors and quality controllers has set up a new benchmark of quality in the industry, company has made its strong presence felt in the international rice market.

The story of success is evident from the business of more than 400,000 MT’s per year.

It is your moments of decision that your destiny is shaped - Tony Robbins

There is always a time for everything we want to do in life and it was the perfect time to be in forefront of rice industry with own brand. With the ever changing dynamics of the trade and vision of expansion of its own sphere of business, need for catering the world with best basmati in own brands was felt, which led to the foundation of Supple Tek Industries Pvt. Ltd.

From Middle East to Europe, USA, UK, Africa, Asia. From Top shopping Malls to Small Grocery Stores. Company aims to reach each home with its taste and widest range of basmati in HEYDAY, JOVIAL, ELATE AND PUNJAB KINGG brands etc. Company is steadily reaching its aim with massive response from both International and Domestic Market.

Supple Tek Industries holds world-class quality standards in all areas of its operations. We follow “Total quality management” standard to ensure consistency and impeccable quality to its clients with aid of its very professional packaging department, a complete in house Logistic and export documentation department. Company is committed for ensuring top quality and endeavors to continually enhance its standards.

  1. To be the premier supplier and manufacturer of Indian Basmati Rice.
  2. To achieve market leadership in all key geographies of the world.
  3. To increase the popularity of the Indian Basmati Rice all over the globe.
  4. To serve world with highest possible quality of the rice.
  1. We will achieve our mission by focusing on building sustainable long term relationship with our clients.
  2. We will ensure that our focus remains on quality.
  3. We will consider our client’s brand as our own brand.
  4. We will remain committed to our core values to ensure integrity and transparency in all our actions and relationships.

Being part of one of the biggest manufacturer and supplier of basmati Rice Company, we offer exclusive and innovative solutions to our private label clients. Our core values are the foundation of who we are and how we conduct ourselves, so when you get into business with Supple Tek Industries, you can rely on.

Safety

We take care of each other and we take care of you.

Innovation

If there is a better way, we will find it together.

Integrity

We build trust in our relationships through honest and ethical behavior.

Teamwork

We work together with you to make a difference.


  1. Commitment to pursuing the latest in industries technologies.
  2. Use of only the very best quality packaging material.
  3. Values addition through use of bar code and /or hologram’s with 3 d effect and as per the demand of customer’s.
  4. We deliver customized solutions that meet our customers need for new design packaging.
  5. Efficient manufacturing and rapid delivery.

“We are known to deliver logistics with logic.”


With our top notch logistic team we provide best assistance across the entire value chain of rice exports. The dynamics of the logistics business are volatile which results in erratic delivery schedule. Our logistics team mitigate the risks of extended delivery timelines and to ensure seamless delivery of shipments to all our valuable clients. Our logistics team masters following:

  1. Planning of shipments
  2. Delivering information of E.T.A and E.T.S of all related shipment ports
  3. 24*7 cargo tracking
  4. Early connection of vessels
  5. Planning of break bulk and bulk vessels
  6. Best coordination’s with shipping line and clearing agents

“Quality” the significance of Supple Tek Industries is maintained through the hard slog of the entire team. Every single shipment gets approval only after passing under several stages of inspection.


The grains are examined at every stage and done till the shipment is loaded. At each very step a competent team is assigned. Each team has a quality in-charge to supervise the quality analysts who analyze the quality of the rice and packaging materials in the manufacturing units. Further, the approved rice is transported to respective port of loading.

The moment cargo reaches their port of loading the process of analysis is re-performed. The samples are taken randomly and half of that sample is sent to the head office at Amritsar. The analysis of the sample is done at both the ends, at port of loading and at head office. The analysis report from the manufacturing units, port of loading and head office are then matched with each other.

Analysis results and verifications are personally monitored either by Mr. Kawaljit Singh Arora or Mr. Ramneek Singh at head office. If the results match with each other and are according to international quality standards, the cargo is shipped to the overseas clientele. Not a kilogram of rice is left unchecked. The process of inspection done at each stage is fullproof.

Export Documentation

We have one of the most qualified and experienced staff in the rice industry to handle export documentation. We have reputation to master the documentation process of exports.

Certificates

SuppleTek Industries is an ISO certified company.

Awards

Supple Tek Industries Private Limited is merger of Supple Tek Industries and KS Agro Exports. Supple Tek Industries is the company which backs the rich experience of its parent company, KS Agro Exports – India’s biggest rice exporter and 2 times winner of gold trophy from APEDA.

Zeeba

Available in

  • Australia
  • Bahrain
  • Canada
  • Curacao
  • Dubai
  • Georgia
  • Germany
  • Italy
  • Kuwait
  • Maldives
  • Mauritius
  • New Zealand
  • Palestine
  • Qatar
  • Sudan
  • USA
  • Starlite

    Available in

  • Australia
  • Bahrain
  • Dubai
  • Mauritius
  • Palestine
  • Qatar
  • United Kingdom
  • Punjab-Kingg

    Available in

  • Australia
  • Bahrain
  • Czech Republic
  • Norway
  • Oman
  • Qatar
  • Aura

    Available in

  • Bahrain
  • Dubai
  • Mauritius
  • Palestine
  • Qatar
  • Turkey
  • Turkmenistan
  • Elate

    Available in

  • Bahrain
  • Italy
  • Qatar
  • Moafaq

    Available in

  • Bahrain
  • Spain
  • Heyday

    Available in

  • Dubai
  • Iraq
  • Jazbaa

    Available in

  • Australia
  • Bahrain
  • Traditional Basmati

    Basmati is known to be the world's most treasured rice grain, for us at KS Agro Exports basmati takes on an even more special meaning – it is our way of life. Traditional Basmati, the first variety of rice in the family, has become known as the "The Prince of Rice". A wonder grain, traditional basmati is the reason behind the evolution of two other superiors values - Pusa Basmati and Pusa 1121 Basmati.

    The root of the word ‘Basmati’ lays in two hindi words viz Bas implying Aroma and Mati meaning full of, hence the word meaning "Full Of Aroma". Traditional Basmati has the best aroma in the family, whether it is the dry grain or cooked, The aroma of basmati Is unmatched. It is remarkable long variety of rice when cooked. Basmati is longer, lighter and fluffier than standard white rice, and does not stick together. The long, pure, slender grains have a delicious taste and delicate texture.

    Basmati can only be grown in one place on earth – at foot hills of Himalayas as it is reliant on specific climatic conditions (fertile alluvial soil, fresh and cold air and sweet water from the ranges). There is only one basmati harvest a year and the plant requires specific weather conditions to mature and flourish. From june to november the farmers cultivate their basmati crops through its 155 days crop cycle. The work starts with the preparation, nursery planting, the transplanting of sapling into the fields which is followed by weeding and finally harvesting and threshing- all done by hand. The unique geographical and climatic conditions require bringing out the true flavor and nature of basmati make basmati a special grain – unique and incomparable to any other varieties of rice.

    Pusa Basmati

    Pusa Basmati takes its name from pusa institute in delhi, the commonly referred name for the Indian Agricultural Research Institute (I.A.R.I) New Delhi, where this variety was developed I.A.R.I is one of the premiere research institute of Indian council of agricultural research, which comes under The Ministry Of Agriculture Government Of India. It Is headed and managed by top Indian scientists who work diligently to give India an edge over other countries in field of rice.

    Pusa Basmati was the second entrant in basmati family. The Main Difference Between Basmati Rice And Pusa Basmati Rice lies in the length of the grain. Pusa Basmati rice is longer than the Basmati Rice before and after cooking. The grain of Pusa Basmati rice is thinner than Basmati Rice which gives it a very rich and elegant look. This also makes it a very light food to consume. However, unlike Basmati Rice, Pusa Basmati Rice is lacking in aroma.

    The main markets of Pusa Basmati Rice are Europe, Saudi Arabia and United States. In Europe Most of the crop enters In the Shape of Pusa Basmati Brown Rice. In Saudi Arabia a blend of 70% Basmati Parboiled And 30% Pusa Basmati Is Preferred. The next major market of the Pusa Basmati Rice is United States where it is sold as Pusa Basmati Raw Rice (Old Crop)

    Pusa 1121 Basmati

    The latest entrant in the basmati family is Pusa 1121 Basmati Rice. This variety of basmati has over the recent years taken over Indian and overseas market. It is longest basmati grain in the world before and after cooking. The elongation percentage of the grain is more than any other variety of the Basmati Rice. It gives 30% more volume than other basmati variety. This variant can be recognized by its unique aroma and subtle sweet taste.

    The unmatched brilliance of Pusa 1121 Basmati has led to revolution in domestic and foreign market. This variety is in the great demand both on the domestic market as well as globally and has been instrumental in increasing the global market share of Indian basmati rice. A better yielding variety, Pusa 1121 has also enhanced the returns to farmers hence, encouraging its adaptations in the crop cycle augmenting its regular and more consistence supply in the markets globally.

    In the past the major market of Pusa 1121 Basmati was Middle - East, but gradually the demand for this variety basmati has spread its market globally including Saudi Arabia, US, Kuwait among others. The demands for Pusa 1121 forms like Pusa1121 Basmati par boiled rice in Middle - East and Iraq, Pusa 1121 Basmati golden parboiled rice in Saudi Arabia And Pusa 1121 Basmati raw or steam rice in United States, Kuwait, UAE and other countries of Middle East.

    Nutritional Facts
    1. Basmati rice is a great source of complex carbohydrates, which makes up 85% of a rice kernel. Complex carbohydrates are an important source of the fuel for the body especially, brain and is a great source of energy. As a complex carbohydrate, basmati rice is easily digestible and empowers the body.
    2. As basmati contains no fat, no cholesterol and is sodium free, it is an excellent source of food for those with hypertension. The fat content of basmati rice is extremely low, and the meager amount so present is mostly found in the germ. Wholegrain rice is hence, slightly more fatty than white rice.
    3. A good source of vitamins and minerals such as thiamine, niacin, iron, riboflavin, vitamin d, calcium, and fiber.
    4. Pure basmati contains low to medium GI (Glycaemic Index) carbohydrates which serves as a hedge against developing diabetes.
    5. Rice contains no additives or preservatives, making it an excellent inclusion in a healthy and balanced diet.
    6. Whole grains (such as brown rice) contain high amounts of insoluble fiber-the type of fiber some scientists believe may help protect against a variety of cancers.
    7. Although basmati rice is normally classified as a carbohydrate, it is a fair source of protein containing all eight amino acids that are responsible for muscle development. these proteins are extremely digestible and found mainly in the outer layers of the endosperm.
    8. Rice is anti-oxidant too. anti-oxidant is so called substance in a human body, which helps prevent and repair damage done by various diseases.

    Supple Tek Industries recognizes like any human activity its activities has an impact on the planet. We are therefore committed to maximize the economic and social benefits of our business activities.

    In the present era worldwide rice market is competitive, uncertain and volatile. We are committed to play our full part in managing such issues and continuing to supply our clients with impeccable quality rice and good value.

    In the context of rising commodity prices we recognize there is an important balance to be struck between the consumer interest, corporate profitability and the livelihoods of rice farmers.

    In the words of William a. Foster-

    “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

    With a workforce of highly skilled and competent staff, we make sure that the quality parameters of rice matches exactly with the one set by the buyer. We also make sure that our client’s brand is packed exclusively which enhance client’s Brand Value. Each consignment is checked several times before it is shipped to the client, promising consistent quality every time. The entire process of procuring rice paddy straight from fields, paddy processing, cleaning, storing, packaging, shipment and delivery aims to a single word -“Quality”.

    We believe “If I can think I can do” attitude.

    This adage has been foundation stone on which Supple Tek Industries Pvt. Ltd. has been built.

    We are reputed for our commitment and innovative approach to the business. We pride ourselves in delivering “value with trust” to all our client’s.

    We have grown, but we haven’t lost sight of what makes us good. Heart of our organization is our employees, who make our faith in transforming challenges into opportunities in reality.

    The managers of our company at different departments and levels are a knowledgeable team of professionals who work collectively, leading by example, to develop a workplace that is both professionally and personally satisfying. We strive for performance excellence in every sphere of our organization, believing that efficiency at every level is what collectively translates strengths into success.

    Our approach to every task is based on value optimization. Our ability to provide added value and our consistency in performance has established Supple Tek as one of the most reputed and reliable manufacturing & export houses of the world.

    “You can dream, create, design, and build the most wonderful place in the world…..but it takes people to make the dream a reality.”—Walt Disney.

    We have created a work environment that fosters a spirit of teamwork, excellence and participation. We believe in nurturing human resources and in striking a healthy balance between responsibility and empowerment, expectations and enabling, professional and personal development.

    Supple Tek has a dedicated and pro-active human resources department to manage and facilitate recruitment, training and incentives for their employees. The company’s HR aims to build teams consisting of highly motivated people.

    An integral part of the company’s HR policy is to help people grow within the organization by providing an open work environment, equal opportunity, training, mentoring and guiding employees towards a planned career path. The management nurtures talent and encourages the creation of a performance driven and quality focused “people’s organization” through result based reward and recognition programs.

    We will continue to create and preserve an open and harmonious working environment conducive to the highest level of productivity and commitment.